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Resources for SaleSmoke|QuitPrice: $4.00 per set Shipping costs are included only on orders of 50 sets or more. Orders can be placed by email or by phone. Email: [email protected] Phone: 905-688-5550 ext. 4992
Need help determining how many books you need? Use of this intervention in two previous controlled trials has produced very satisfactory quit rates. Travis and Lawrance (2003) reported that 14% of participants using this intervention quit smoking (PDF
1. Four separate focus groups were conducted and facilitated by one undergraduate student under the supervision of Lawrance. The purpose was to assess smokers’ immediate reactions to Smoke|Quit and to ascertain the degree to which the booklets appealed to university smokers in varying stages of change. Participants were given time to review Smoke|Quit, then participated in a structured discussion regarding the readability, visual appeal, clarity of instructions, and attractiveness of physical characteristics of the booklets. The data collected revealed that smokers in precontemplation and contemplation greatly preferred Smoke over Quit, due to the ‘tongue-in-cheek’ style of writing and the interesting information that was presented. Smokers in the later stages of change (with greater intention to quit smoking) enjoyed both booklets, but they were clearly more appreciative than the precontemplators of the detailed information on quitting that was presented in Quit. Likewise, only the smokers most committed to quitting agreed that they would actually fill in the self-assessment quizzes shown in the booklets. Finally, all focus group participants appeared pleased when they were told that they could keep the booklets. Thus, the booklets seemed to hold stage-specific appeal to smokers and to be positively received and easily understood by members of the target audience. |
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Last updated: August 10, 2007 |