How Long Has LTPB Been Around?
The name for this program was adopted with permission, from the World Health Organization’s 1999 World No Tobacco Day campaign.
Leave The Pack Behind began in 2000, in response to a call for proposals from Ontario’s Ministry of Health and Long-Term Care.
Now with 15 years of experience, Leave The Pack Behind is considered a best-practice program for addressing tobacco use among young adults.
Why LTPB Exists
More young adults smoke than any other age group1 20% (20-24 years olds) vs. 16% (all age groups 15+ years old) |
Up to 1 in 4 smokers have their first cigarette after the age of 182 |
Young adulthood is a stressful time, which may increase the risk of smoking3-5 |
Most young adult smokers say they want to quit6-8 |
Quitting before the age of 30 can eliminate the increased risk for cancer, heart disease, and other tobacco-related illnesses9 |
Research & Evaluation
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All of the social marketing campaign activities, and programs and services that comprise Leave The Pack Behind are based on research evidence. Ongoing, systematic program evaluation and research are central components of Leave The Pack Behind. |
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Leave The Pack Behind quitting programs are effective! Unassisted quit rates (i.e. quitting cold turkey) are 5-7%10 vs. average quit rate of ~12% for Leave The Pack Behind quitting resources 12%
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of young adults recognize Leave The Pack Behind as a program on campus to help students quit smoking 66%
young adults smokers have used one (or more) Leave The Pack Behind quitting resources 24,963
young adults smokers expect to quit smoking in the long-term as a result of using Leave The Pack Behind quitting resources 2,913
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